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Ad-Sponsored Calling

Description

Inserts targeted advertisements before or during calls. For example, a person using a calling card to contact Italy might hear an advertisement promoting new flights to Rome. Or customers might get free or discounted calls if they accept adverts before call completion. This gives operators the freedom and flexibility to introduce enhanced ad-supported call and messaging services. Moreover, this feature offers the ultimate targeting and profiling potential for advertisers — direct reach to accurately identified profiles.

End-users get free or discounted communication, content, or services when they watch or listen to the advertisements.

Service providers of freephone numbers can use this application also to play promotional messages for every incoming call.


Categories

Technologies

SS7: INAP, CAP - SMPP, MM7
IMS: SIP



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